In the mid-1980s, artist André Heller asked more than 30 popular artists of the time to design rides, games, and performances. His vision became reality when Luna Luna opened in Hamburg, Germany, in the summer of 1987.
After one successful summer, the amusement park closed. For decades, the artworks sat in storage. Then in 2022, DreamCrew, an entertainment company co-founded by musician Drake, purchased the Luna Luna artworks. The company restored these lost-and-found rides and reopened Luna Luna as an immersive art experience. The exhibit opened for a short time in Los Angeles in 2023 and for several months in New York City in 2024-25. Visitors are not allowed to ride the artworks today, but Luna Luna draws large crowds, just as it did in 1987.