The popularity of illustrated magazines, which had begun to be published in the mid-1800's, continued throughout the first half of the 1900's. Many artists became famous for their magazine illustrations. These included Charles Dana Gibson, Maxfield Parrish, Dean Cornwell, and Norman Rockwell.
During the 1950's magazines increasingly used photographs as illustrations. They used them first in advertisements and later for stories and feature articles. This trend led to a decline in the importance of illustration art.
During the 1950's and 1960's, television began to replace illustrated magazines as a popular means of visual communication. As one major magazine after another stopped publishing, illustrators looked for other markets for their talents. Many found work in television. They drew storyboards (sketches used to guide the action) for commercials and television shows or created the drawings for animated cartoons.
Other illustrators turned to book illustration. Paperback publishing had become a major industry after World War II (1939-45). Thousands of titles were printed. Almost every book had an illustration on its cover. Many artists gained fame for their illustrations of children's books. Books written and illustrated by Dr. Seuss (Theodore Geisel), including The Cat in the Hat (1957), have become world famous. Another American illustrator, Maurice Sendak, appealed to young imaginations with his illustrations for Where the Wild Things Are (1963) and other books.
In addition to book publishing, there has been a host of new magazines. These specialize in sports, hobbies, fashion, travel, art, humor, and other topics and provide work for illustrators. Advances in computer technology are also having an impact on illustration. Using special computer programs, artists can create full-color images and combine these images with text, all in one operation.