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Designing From Cover to Cover

Stephanie Yang talks about her career as a book designer at Scholastic.

All images courtesy of Scholastic Inc. Scholastic also publishes Scholastic Art.

Which elements of these book covers seem contemporary?

Scholastic Art: What is your job?

Stephanie Yang: I work at Scholastic designing book covers and book interiors for middle grade and young adult novels. I’ve probably designed about 300 books in my career so far.

SA: How does your process begin?

Stephanie Yang

SY: My first step is to read the book’s manuscript. It’s usually a rough draft because my design process starts about a year before the publishing date. Once I have a good sense of the story and characters, I reach out to the book’s editor. The editor is my closest partner throughout the process because they’re my connection to the author. I always want to make sure I’m staying true to the author’s work. Then I hire artists to work on the covers.

SA: Is there research involved?

SY: I’m always checking out book covers and going to bookstores to do research. Bookstores display the books with the most marketing support on tables or facing out on a shelf. Those are the books I look at first because they represent what is currently selling well. I also review bestseller lists, library ordering data, and sales information from Scholastic Book Fairs because most of the books sold there are chosen by kids.

Yang surrounds herself with popular books so she knows what appeals to readers visually.

SA: How do you come up with ideas for a new book design?

SY: I review my research so my concepts align with what’s currently appealing to readers. Then I build a visual mood board, which is kind of like a collage of images that represent my design ideas for the overall feel and style of the book. My mood board includes visuals that inspire me, color palettes, and elements of covers from similar books that have sold well.

SA: Is there a recent project you are excited about?

SY: The Missing Magic of Sparrow Xia, written and illustrated by Leia Ham. The world-building in the story is amazing, and there is beautiful art on almost every page. Our cover design features embossed gold foil to create a look that feels magical, like the story. We also incorporated stained edges, which is a big trend in book design right now. The edges are the white parts of the pages that are visible when a book is closed. Our book is detailed with blue-stained edges that are decorated with art. I’m really excited to continue that magical look in book two of the series.

Why did Yang add stained edges to these books?

SA: How did you get your start?

SY: As a kid, I loved reading and drawing. I thought I would be an author and illustrator when I grew up. In college I studied painting and sculpture, and I had a job making posters for the theater department. I liked turning narratives into visual images. When I graduated, I gravitated toward book design positions because of my own experience as a reader. My first job was working as a junior designer in publishing.

SA: What’s the best part of the job?

SY: Working with artists! I get to hire illustrators for nearly every project. We collaborate really closely for three to six months on rough sketches and revisions to perfect the final artwork for the printer. I love having a career that helps me stay connected to current artists and their artwork!

How do the sketches above evolve?

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