Soon after photography was invented in the 1830s, ordinary people could have portraits made of themselves. And for the first time, images of royalty, politicians, entertainers, and other celebrities could be printed and shared widely—for far less than the cost of a painting.
Abraham Lincoln saw an opportunity in the new medium. When Lincoln won his first presidential election in 1860, he credited a photo of him looking presidential for helping him win. He sat for many more photographs—always in a suit, with a serious expression, against a plain background. In 1865, at the start of his second term and just a few weeks before being assassinated, Lincoln sat for his last portrait, above, by Alexander Gardner. Lincoln’s willingness to embrace this new technology made him the first president whose face was as recognizable as his name.