When we choose whether to purchase a product, we most likely consider the object’s aesthetic characteristics and technical capabilities. For example, before someone purchases a car like the BMW i8, he or she considers how the car runs and how it looks. Designers and engineers use the design thinking process to develop user-focused products that improve our daily lives. Nike’s designers created the HyperAdapt, a technologically advanced sneaker that solves a specific problem athletes experience. Sony engineers listened to customer feedback, and then redesigned Aibo, a robotic dog, to better suit the needs of those who are unable to care for a live pet.