What inspired this graphic design?
It was an assignment for a summer course I took in 2017. I was asked to develop the logo and branding for a music festival called Tornado. My challenge was to establish the brand as a vibrant and exciting event using graphic elements—pattern, color, and typeface—that convey the fast-paced energy of a tornado.
How did you develop your idea?
I started by sketching my ideas on graph paper. Some of my sketches were focused on a tornado as a symbol. Others were focused on the word tornado and a typeface. Eventually, I settled on text with wind running through itas my logo. It was a combination of symbol and typeface. Then I made a mood board of existing brands that looked cool and had the vibe I wanted. I used this to help inspire my design for products common to a music festival, such as tickets, posters, and tote bags. As I worked on prototypes, I arrived at the underlying concept for my design: a line of action. In the logo, the action appears as ripples to convey air swirling throughout. In the poster, that line of action is conveyed by the swirls of hair around the girl.