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Poster Power
Presidential candidates persuade the people with art and design
Artists who create campaign posters use the power of design to introduce voters to candidates and ideas. Many posters emphasize a candidate’s platform and qualifications. Most campaign artists advertise a politician’s message with a short slogan and rely on color schemes and graphics to highlight candidates’ patriotism. The most persuasive political campaign posters feature portraits, symbolism, and graphics that convey a cohesive message.
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