Design a Visual Campaign

You've seen how artists like Milton Glaser and Barbara Kruger use graphic design and text to share their ideas. Now it's your turn to create a poster that addresses an issue you care about. 

Look at the images in this magazine. Think about the type of message each artist presents. With what techniques do the artists work? Some use bright, eye-catching designs, while others use limited color schemes. Some artists incorporate clever text, while others rely only on an image. Now think about the issues that matter most to you. How can you use design to make a statement about those issues? You might address a problem affecting your school or town, or you might think about broader current events. Make six to eight sketches, figuring out how to communicate an idea about your chosen issue. As you sketch, think about how you might use symbols, colors, and text. Revisit your sketches over several days, reworking them to figure out the best way to present your message. Remember that many successful campaigns present a call to action.

Tip: Think about your target audience as you work.

Ask a friend or teacher to look at your sketches. Discuss each one, asking the viewer to explain the message you’re presenting in each. This will help you decide which sketch conveys your intended message most successfully. Use this feedback to help refine your design. Work on larger paper and add color, making sure the color scheme supports and emphasizes your message. If you’re using text, keep it simple and straightforward. Experiment with the text in the same way you use sketches to develop your design. You might even want to use a thesaurus, rhyming dictionary, or book of puns to create a memorable phrase or expression. 

Tip: Less is more. Consider simplifying your design rather than embellishing it.

Draw the basic forms for your design in pencil on a sheet of 18 inch x 24 inch paper, cardboard, or corrugated plastic. Once you’ve sketched out the composition, add color. You might work in permanent markers or acrylic/tempera paint. Remember that color will have a big impact on your viewers and can add emphasis. Consider using bold outlines to define the shapes in your design. Don’t forget to make sure your text stands out. When you’re finished, think about your target audience. Where will they be most likely to see your poster? Ask for permission and, if you’re allowed, hang your poster where your target audience will see it.

Tip: Don’t be afraid to continue refining your design as you work.

Prepared by: James Rees, Provo High School, Provo, Utah