How might a McDonald’s restaurant change the Piazza del Duomo?
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Florence Cathedral: ©Gabriel Bouys/AFP/Getty Images. McDonald’s sign: Shutterstock.
Fast-Food Fight
McDonald’s battles to open a restaurant in the cultural heart of Florence, Italy

At the Piazza del Duomo (pee-AT-suh del DWOH-moh) in Florence, Italy, visitors can marvel at a 721-year-old cathedral and see masterpieces by Renaissance artists like Michelangelo. But tourists won’t find a McDonald’s in the historical square. City officials recently turned down a proposal to open a McDonald’s at the site. Executives at the company are now fighting back by suing the city.

The new McDonald’s would have been located directly across from the Piazza’s famed Santa Maria del Fiore (fee-oh-rayh) cathedral. The building is one of many examples of Renaissance architecture in the square. City officials say they rejected McDonald’s restaurant application because of city regulations that aim to preserve the heritage of this cultural center.

Representatives from McDonald’s argue that the proposal included design changes to meet the city’s guidelines. Waiters at the restaurant would have served customers at tables instead of offering food to go. Officials at the American chain also promised to obtain 80 percent of the product ingredients locally. They believe the city is discriminating against the company, so they filed a lawsuit for $19.8 million to compensate for the loss of future earnings.

“We don’t have any prejudice [against McDonald’s],” Florence’s mayor responded in a statement. He noted that the chain already has nine McDonald’s in other parts of the city—a fact that prompted more than 24,000 Florence residents to sign a petition against the new McDonald’s. Some protesters also organized a march through the city’s center. They argue that tourist-friendly businesses like McDonald’s alter the character of cultural-heritage sites.

What do you think? Do fast-food restaurants detract from historical sites?

CRAFT AN ARGUMENT
1. Why did Florence officials turn down a proposal for a new McDonald’s restaurant?
2. What is McDonald’s reason for suing the city?
3. Should fast-food restaurants be allowed to operate near cultural-heritage sites? Why or why not?


I don't think there should be a McDonald's there because it is such a pretty place that they should not and that place to mess it up. They could put it somewhere different so they can still have a McDonald's in Italy but not in front of a very pretty place. I think that there should not be any fast food restaurants in Italy it is such a nice place with all these pretty restaurants that they should add an ugly place.
Posted by: Summer M. | February 9, 2017 at 7:05 PM
Yes because waiters serve people instead of to go food.
Posted by: veronica d. | February 9, 2017 at 7:06 PM
Yes,Fast food restaurants don't belong anywhere near historical sites.Fast food restaurants bring are a lot of distractions next to historical sites.
Posted by: Joscelyn R. | February 9, 2017 at 7:06 PM
1.City officials say they rejected McDonald’s restaurant application because of city regulations that aim to preserve the heritage of this cultural center. 2.Representatives from McDonald’s argue that the proposal included design changes to meet the city’s guidelines. Waiters at the restaurant would have served customers at tables instead of offering food to go. Officials at the American chain also promised to obtain 80 percent of ?the product ingredients locally. They believe the city is discriminating against the company, so they filed a lawsuit for $19.8 million to compensate for the loss of future earnings. 3.I believe fast foods restaurants shouldn't be allowed to operate near cultural-heritage sites because the fast food restrooms ruins the historical culture and doesn't make the buildings as artistic.
Posted by: Odalis S. | February 9, 2017 at 7:07 PM
I think that mcDonalds should not be in middle of beautiful arts and churches because it dose not fit in and it destorys the art work
Posted by: marisol v. | February 9, 2017 at 7:07 PM
I think that the McDonald's should not be located there . Many people think that it would be good for money profits . It damages the beauty and it ruins the beautiful feeling of having one of the most historical cathedrals in the world . It does not look good in the old school vibes . I would not put a McDonald's next to one of the worlds most historical feature .
Posted by: Ashley S. | February 9, 2017 at 7:07 PM
I think that a McDonald's will look bad because there culture is to go to fancy restaurants not go to a fast food place and they will just give you their food.Also another thing is that people don't just want to pick up their food they want to go to a fancy restaurant talk and dress nice.
Posted by: Melanie O. | February 9, 2017 at 7:07 PM
I think Mcdonalds shouldn't be placed there because that church has been there for many years and is now history and I don't think they should take that church just to put a Mcdonalds there.
Posted by: Gildardo S. | February 9, 2017 at 7:08 PM
I think they should'n put a McDonald's because it would destroy the art. Another reason I think it's bad because it is history and McDonald's would ruin it.
Posted by: Estevan G. | February 9, 2017 at 7:08 PM
I think that they shouldn't put a Mcdonalds in front of cathedral because it's destroying the architecture and the designs and it's just in the way.
Posted by: Juan G. | February 9, 2017 at 7:08 PM
Yes,because when people visit there they could be hungry. Also after they could visit the others sites. Also after church they could eat if morning or night.
Posted by: christopher A. | February 9, 2017 at 7:08 PM
Yes because there are 9 other mcdonalds in other parts in the city
Posted by: cash m. | February 9, 2017 at 7:08 PM
i think there is nothing bad because when workers go on their break where will they go to get snack
Posted by: luis g. | February 9, 2017 at 7:08 PM
if you put a because it would destroy the art. also it is destoring the architecture and the disigns and it is also just in the way
Posted by: Kassidy H. | February 14, 2017 at 9:43 PM
No. I think that they should not put a McDonalds across from the cathedral because it is disrespectful to the society AND the cathedral. Plus if people want to go to McDonalds they can walk a few blocks, do some cardio. I would if I was that desperate.
Posted by: Hailey C. | February 14, 2017 at 9:43 PM
I think yes because there are nine other McDonalds in other parts in the city
Posted by: Ashton S. | February 14, 2017 at 9:45 PM
I think that it is going to actually help if 1.They keep it from producing smells 2. they have some Italian food on the menu and 3. they should make the building pretty with stone walls and stuff as i have seen them do this before 4. NO PLAYPLACE i'm not against them but think you vesit the cathedral when you here some toddlers screaming well thats all
Posted by: Stephen ;. | February 14, 2017 at 9:51 PM
I think that there should not a McDnalds right there because it will destroy everything.It will destroy are too.
Posted by: Braylee M. | February 14, 2017 at 9:51 PM
There should not be a McDonald's because the city already has nine restaurants and the it would detract from the ancient beauty of the landmarks closest to it.
Posted by: Megan A. | February 22, 2017 at 8:42 PM
I don't think it should be there because for one the color does not fit in and it is disrespectful to the society to have it across from the cathedral. And Aaliyah said it was to tall.
Posted by: Alma A. | February 22, 2017 at 8:42 PM
There should not be a McD's in a historical site where many things have been there a long time,, you are ruining ancient history.
Posted by: Ashtein . | February 22, 2017 at 8:42 PM
We agree with the officials that their should NOT be a McDonalds near that historical site. We also think that it is stupid that McDonalds is trying to sue them. We mean there is already 9 other McDonalds in the city.
Posted by: Rainey a. | February 22, 2017 at 8:43 PM
We feel as if it degrades the value of all of the surrounding historical features to have a McDonalds down town Florence Italy. It is not that we are against eating McDonalds but it is not a very proper place, trying to be put in a very proper place. So at the end of this very long day we choose to say that McDonalds dose not belong in a historical place such as Florence Italy.
Posted by: Mystoragen W. | February 22, 2017 at 8:43 PM
I dont think they should cause it will destroy the beutiful art work.
Posted by: Nevaeh p. | February 22, 2017 at 8:45 PM
I think that they should put it there because its not fair to have to drive so far away from your home to get to McDonald's......So in all I think that we should have one in that city.....
Posted by: Elizabeth Z. | February 22, 2017 at 8:45 PM
i think that they shouldn't put a McDonalds there because it could change everything we think about Italy and its culture
Posted by: aleea . | February 22, 2017 at 8:45 PM
I do not think they sould bcose it does not look good, at all.
Posted by: terra b. | February 22, 2017 at 8:48 PM
I think that it would be a nice edition but it would also be disrespectful to the society but you can also move it some were else.
Posted by: Brittney S. | February 22, 2017 at 8:48 PM
They turned down the proposal because it would damage the heritage of this culture center. McDonald's is suing the city because it feels that they are making their own changes to meet the city's guidelines and the city should allow it. I do not think that McDonald's has this right because the area is a historical landmark and a McDonald's is going against cultural law.
Posted by: Vance C. | February 22, 2017 at 8:48 PM
i think that they shouldn't make a McDonald's there because it could change how Italy looks and how people would come there for. It could also destroy the art that it is it could also change how Italy looks and Italy has some of the historical and beautiful landmarks from history. so if a MacDonald's is built there it might change Italy and how people think about it. That's why i think they should't build a McDonald's there.
Posted by: aleea . | February 22, 2017 at 8:50 PM
I think that it would be a nice edition but it would also be disrespectful to the society but you can also move it some were else.
Posted by: Brittney S. | February 22, 2017 at 8:50 PM
i think mcdonalds should not be there because its avery pretty place also it would probley be crowed because it would be popeler
Posted by: chasity b. | February 22, 2017 at 8:51 PM
i think that they shouldn't build a Mcdonald's there because it could be dangerous to the old buildings...(even tho I love Mcdonald's :-))
Posted by: Kiara H. | February 22, 2017 at 8:51 PM
I think yes because there are 9 different Mcdonalds in the other parts of the city and tey can go there after church.
Posted by: Johan A. | February 22, 2017 at 8:51 PM
i think they should build a McDonalds there because they said in the passage that the building is over 720 years old And no one uses it anymore. Im not saying that they have to destroy the building all im saying is out with the old and in with the new !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :) :) ;) ;) :)
Posted by: Rance S. | February 22, 2017 at 8:51 PM
they should build a McDonalds because what if some one is hungry they might not want to walk across the entire city. Another case is what if they don't want to eat somewhere else what if they want to eat McDonalds!?!?!?!
Posted by: Ashton S. | February 22, 2017 at 8:51 PM
i think their should be on because you should not have to drive 30,000 mile to get food!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Posted by: joshua s. | February 22, 2017 at 8:51 PM
1.City officials say they rejected McDonald’s restaurant application because of city regulations that aim to preserve the heritage of this cultural center. 2.Representatives from McDonald’s argue that the proposal included design changes to meet the city’s guidelines. Waiters at the restaurant would have served customers at tables instead of offering food to go. Officials at the American chain also promised to obtain 80 percent of ?the product ingredients locally. They believe the city is discriminating against the company, so they filed a lawsuit for $19.8 million to compensate for the loss of future earnings. 3.I believe fast foods restaurants shouldn't be allowed to operate near cultural-heritage sites because the fast food restrooms ruins the historical culture and doesn't make the buildings as artistic.
Posted by: Austin J. | February 22, 2017 at 8:52 PM
I think there should be no McDonald because it is not good for you and most people wouldn't know what it is.
Posted by: Tanner F. | February 22, 2017 at 8:52 PM
I don't think they soul'd put a McDonald because its unhealthy and Italy is a healthy city they eat Lots of salads.... BY L.K
Posted by: L.K . | February 22, 2017 at 8:53 PM
I Think That They Should not build a McDonalds Near the Site because It Ruins the Historical Feeling and it looks out of place with all the old buildings and then just a random McDonalds in the middle of it .
Posted by: Chloe C. | February 22, 2017 at 8:53 PM
I do think that there should be a MC Donald in Italy because when Americans come to visit they will think it is kind of like home because almost almost every where has a MC Donald and i think the Italians will like trying new food.
Posted by: MaKayla D. | February 22, 2017 at 8:53 PM
I agree with you Braylee. They can't put one right in front of a 721 year old cathedral because it might get in the way of the cathedral. Worst case scenario, it might destroy it.
Posted by: Noah C. | February 22, 2017 at 8:53 PM
It is a historical city, and I do not think that they should put a McDonalds there. It would look very odd and out of place.
Posted by: Emily C. | February 22, 2017 at 8:53 PM
I don't thank that they should build a Mc'donlds in a urbun city that big and puts some- thing that small right in the middle of that city because they will have a lot of cosmers in a little fast food restrunt....
Posted by: Jake E. | February 22, 2017 at 8:54 PM
I think that they should not put a MC .donanalds because it would ruin the value of pizza del dumo
Posted by: Tristan.M . | February 22, 2017 at 8:55 PM
Yes, it does take away from beautiful scenery .
Posted by: jaylon R. | February 22, 2017 at 8:55 PM
I think there should not be a mcdonulds there because the place is so pretty love , caylee p
Posted by: Caylee P. | February 22, 2017 at 8:55 PM
I think that they should not put a MC .donanalds because it would ruin the value of pizza del dumo
Posted by: Tristan.M . | March 1, 2017 at 4:41 PM
It is a historical city, and I do not think that they should put a McDonalds there. It would look very odd and out of place.
Posted by: Emily C. | March 1, 2017 at 4:41 PM
I thank yes because there are 9 others
Posted by: larry p. | March 1, 2017 at 4:42 PM
They turned down the proposal because it would damage the heritage of this culture center. McDonald's is suing the city because it feels that they are making their own changes to meet the city's guidelines and the city should allow it. I do not think that McDonald's has this right because the area is a historical landmark and a McDonald's is going against cultural law.
Posted by: Vance C. | March 1, 2017 at 4:44 PM
If there was a MCDONALDS close to the historical site people would not have to travel and waste fuel getting to other McDonalds. Florence could require sign restrictions so the sign did not distract visitors. If visitors have to travel away from the sites to eat, they will not have as much time to visit the sites. McDonalds offer a fast and affordable option. When people go to Italy, they want to spend their time visiting sites and not driving to eat.
Posted by: Dylan M. | March 6, 2017 at 4:59 PM
It destroys the historical site by distracting you with the sign and the smell of french fries. And it is just not cultural. They may use local ingredients but it is still not Italian food.
Posted by: Rhett P. | March 6, 2017 at 5:04 PM
No, I don't think that fast food restaurants should be allowed to run in cultural-heritage sites, & for many reasons. One of those reasons is obviously how they could ruin the purpose & character of the site, but there's also a bit of a financial side to the issue with McDonalds & Florence officials. You see, the Piazza del Duomo is a very popular site in Florence, Italy and therefore, it gets a lot of people. Lots and lots of people means “a great opportunity to get incredibly large amounts of customers.” This is the most likely reason why McDonald’s wants to make a restaurant there. Because, since there are a lot of tourists there, that leaves a very large opportunity to get incredible amounts of customers and therefore, large amounts of money. Now, where in that explanation did you hear anything beneficial for the city and its officials? Nine times out of ten, you didn’t, and for good reason. That’s because there isn’t much of a benefit for the city of its officials. The only reason why McDonald’s wants to place one of their many restaurants in such a spot it because it’s guaranteed to make a lot of money. They don’t really care about “making a good relationship” with the city. This explanation might also be able to be applied to other situations as well. In short, I don't think that fast food restaurants should be allowed to open near cultural-heritage sites because most of the time, the financial benefit is incredibly one-sided.
Posted by: Nick S. | March 20, 2017 at 2:46 PM
So it wouldn't be in the middle of the city. They thought it would ruin the cultural heritage. No, because it can ruin the cultural-heritage.
Posted by: MARQUEZ . | March 20, 2017 at 2:46 PM
It would ruin the historic authenticity of the site They rejected McDonald's restaurant application. They should be able to .They can make more money and publicity (McDonalds and the site).
Posted by: Aaron S. | March 20, 2017 at 2:46 PM
I say there should be a Mcdonalds because people might be hungry after looking at pictures of burgers and other foods.
Posted by: Santavion W. | March 24, 2017 at 2:29 PM
I believe there shouldn't be a McDonald's there because the restaurant may have something going on that may interrupt the people's culture.The city officials probably didn't want a restaurant where people go to look at art and worship God
Posted by: Cortavius P. | March 24, 2017 at 2:29 PM
I think they should because it would attract more visitors to the site. Also brings the cite a new design and a modern look. It would bring new people!
Posted by: Tania M. | March 24, 2017 at 2:29 PM
No because, the background of a city should not be ruined by a fast food restaurant. My reason for this statement is when I go to visit a city blossoming with ancient ruins I don't want my view to be blocked by two giant golden arches. I would like to enjoy the site of the landscape without being disrupted by a loud,noisy building.
Posted by: Jaukeise S. | March 24, 2017 at 2:30 PM
No because I wouldn't want a fast-food restaurant somewhere people go to look art or even worship god because it might cause a lot of problems with people.
Posted by: Kevin S. | March 24, 2017 at 2:30 PM
fast food restaurants are bad for you and can kill you so i recommend eat healthy
Posted by: Treron J. | March 24, 2017 at 2:30 PM
YES,Fast food restaurants should be allowed to operate near culture heritage sites,because fast food places won't to advertisement themselves to get people to by there food.
Posted by: Keyron A. | March 24, 2017 at 2:30 PM
No. I think that they should not put a McDonalds across from the cathedral because it is disrespectful .
Posted by: Kanye b. | March 24, 2017 at 2:30 PM
I think that there shouldn't be a McDonald's fast-food restaurant in Florence next to the cathedral building. I think this because even if there is one, they probably wouldn't notice it because they are too familiar with the 721 year old cathedral building that has famous artwork of artists such as Michelangelo. This is why I think that there shouldn't be a McDonald's fast-food restaurant in Florence next to the cathedral building.
Posted by: Kimberly D. | March 24, 2017 at 2:31 PM
I think that the McDonald's should not be located there . Many people think that it would be good for money profits. The city would look bad if they put at McDonald's in the middle of the city.
Posted by: Diamond H. | March 24, 2017 at 2:31 PM
I think they shouldn't cause it will mess up the nature of the place and it wont look right.
Posted by: Amadio B. | March 24, 2017 at 2:31 PM
I think they should because it would attract more visitors to the site. Also brings the cite a new design and a modern look.
Posted by: Tania M. | March 24, 2017 at 2:31 PM
No,because the signs will distract people who see the signs. Also, because the purpose of the character of the site of the signs. Some things that you see on the signs are not real have the time anyway.
Posted by: Demario W. | March 24, 2017 at 2:32 PM
Based upon all i read in your text i think that fast food restaurants should be allowed to operate near cultural heritage sites, because it gives the restaurant a better chance of having more people to come to your restaurant that means more money and its a very nice place to have a restaurant.
Posted by: Randy A. | March 24, 2017 at 2:32 PM
Based upon what i read from the text i think McDonald's shouldn't be put by a cultural - heritage site because by a place like that it wouldn't be fit to be there. A cultural - heritage site is meant to be peaceful and left alone. I say no because at those sites the people may have important things going on and the restaurant may have something going on that interrupts them and they may get angry.
Posted by: Amarion W. | March 24, 2017 at 2:32 PM
Yes,because everybody suppose to be able to eat fast foods.IT is also petty that only the U.S.A can only eat fast food
Posted by: laterrious . | March 24, 2017 at 2:32 PM
Yes I think McDonald's should be allowed there because I think a restaurant would attract more tourists.
Posted by: Sabrea W. | March 24, 2017 at 2:34 PM
No. I think that they should not put a McDonalds across from the cathedral because it is disrespectful .
Posted by: Kanye b. | March 24, 2017 at 2:34 PM
Yes I think McDonald's should be allowed there because I think a restaurant would attract more tourists.
Posted by: Sabrea W. | March 24, 2017 at 2:34 PM
I believe on one hand that the restaurant should be allow.Then on a other hand I don`t believe that they should put an fast food restaurant near a cultural heritage.One reason why they should put an McDonald's near an cultural heritage is because it will make more money for the city,but then again it would not fit in with the setting of the renaissance.Then again if they were to change the style then yes they could put an McDoonald's.
Posted by: Alexus S. | March 24, 2017 at 2:39 PM
No I don't think they should put a McDonald's or any restaurants near the cultural-heritage site.
Posted by: Dontavius H. | March 24, 2017 at 2:39 PM
I believe that fast food restaurants should be allowed near cultural And heritage sites. As you may know many people will get hungry after visiting a historic site. However,there will be no need to travel far if there's a fast food restaurant nearby.Also,the publicity of the historic site will bring in more customers for the fast food place.
Posted by: Michael W. | March 24, 2017 at 2:39 PM
I say yes, because it's a good chance people will get hungry when they are visiting the sites. Then anyway it is free land that people could use. Plus people wouldn't want to waste gas just to go to a fast food place that doesn't use real meat(McDonald's)
Posted by: Jamarius B. | March 24, 2017 at 2:40 PM
I believe that,yes you should open a McDonald's because there's nun thing wrong with having a McDonald's next to a cultural place because if the people want to go there they will so that is why I think they should open a McDonalds.
Posted by: Isaiah C. | March 24, 2017 at 2:40 PM
I think they should build a McDonald because if an American family visits Florence and their not used to their cuisine and if they see a McDonald's they will probaly know what they want to eat .
Posted by: JORDAN W. | March 24, 2017 at 2:40 PM
Yes fast-food restaurants should be in a cultural- heritages because some people need to know how it taste what they have for them. That way they will make more money to have more things. So when they come different places they can tell people more about what they had or taste. Instead of going all the way out of town to just taste something someone else taste when they went there, you could just go around the corner or up the street to just get what they had. While wasting up all your gas going out of town you could just walk in your neighborhood.
Posted by: Kaylen T. | March 24, 2017 at 2:41 PM
I say yes because people shouldn't have to leave a place and go far away to eat at another. McDonald's arts architecture is very nice.When people go far over there they might be hungry so yes there should be a McDonald's over there.
Posted by: Jakara F. | March 24, 2017 at 2:41 PM
Yes, I think that a McDonald's should be at a cultural-heritage site. There are many reasons why I think that like what if someone needs a cup of water and there are no water fountains no where to be found and they didn't bring any beverage. The people should let a McDonald's be at a cultural site. So, say for instance someone is hungry and there are no food sites.
Posted by: Aaliyah H. | March 24, 2017 at 2:41 PM
If I was to be there, I honestly don't care whether the restaurant is near a cultural-heritage or not, as long as I eat, I'm satisfied. However, the fact that the company can put there work elsewhere but still choose to put it in that particular spot, does show a slight sign of disrespect. In fact, it's a bit odd putting a fast food restaurant in the middle culture that's not even yours. I mean at least sale the the cultural food in the restaurant if you're going to use the surroundings of the culture's territory.
Posted by: Adrien M. | March 24, 2017 at 2:42 PM
Yes they should operate near cultural heritage sites because we are Americans and we have different cultural sites in America,so why shouldn't the have any.
Posted by: TraShawn M. | March 24, 2017 at 2:44 PM
No,I don't think that fast food restaurants should not be allowed to operate near cultural-heritage sites. Why,because it may distract the people ,and their is enough McDonald's in the city.
Posted by: Autumn M. | March 24, 2017 at 2:45 PM
I don't think fast-food restaurants should be allowed because it might distract viewers. Their is a purpose for the sites. If their was a fast-food there the number of visitors might decrease.
Posted by: Virtavious P. | March 24, 2017 at 2:45 PM
I say yes because costumers would be able to order things quicker and they wouldn't have to worry about people holding up the drive threw lines and they would get costumer service. Also you could order things for your kids some lunch and when you're in a rush , you could swing by McDonald's and grab the food quicker. I think if they do allow it to happen, they would make more money and . Although i don't think that McDonald's is a good restaurant, I think that people would be able to change their perspective towards McDonald's.
Posted by: Shuwana P. | March 24, 2017 at 2:45 PM
McDonald's should not operate near a cultural heritage sites because most people argued that McDonald's alter the character of cultural heritage sites. Some protesters be outside of their door that aim they to preserve the regulations of this cultural heritage.
Posted by: Mya C. | March 24, 2017 at 2:47 PM
I don't believe that they should place a McDonald's near the cultural heritage site because they can place one on the side so they don't block it with its big sign.
Posted by: Evelyn.J . | March 24, 2017 at 2:47 PM
I say yes because, everyone is busy sometimes and they cant stop for anything to eat right there. Now people wouldn't want to stop in a hurry and go to a local place just to get a burger then have to wait an whole hour just to order. When you can go to a McDonald's on the corner and get a whole happy meal within 5 minutes when its hot.
Posted by: Kyla A. | March 24, 2017 at 2:47 PM
No,they shouldn't allow fast food restaurants to operate near cultural-heritage sites because it is suppose to be about cultural-heritage.
Posted by: Evelyn.J . | March 24, 2017 at 2:50 PM
I say no because if the city wants to keep it historical the company should respect that,they shouldn't just sue the city they should just understand that the city just doesn't want what the company is offering to them.Since the city has a most visited site tourist like visiting it would be weird to have a fast food place by a historical place were famous artist did their work to make the site what it is today.So that is why i think Mcdonald's should not be in the heart of the city Florence,Italy.
Posted by: kendarius N. | March 24, 2017 at 2:50 PM
Using a word such as prejudice for a reason to sue is low. Florence are probably just fed up with McDonalds trying to place a restaurant any where they please. This is madness in the case of being near one of the oldest cultural places in the world.
Posted by: Camron.J . | March 24, 2017 at 2:52 PM
I think they should not allow the fast-food restaurants because its a culture-heritage place and the food is not good.
Posted by: Jahair M. | March 24, 2017 at 3:00 PM
I don't think they should put a fast-food near historical sights because McDonald's is garbage.
Posted by: Antuan F. | March 24, 2017 at 3:00 PM
I think they should not put a MC Donald's their because Italy is mostly a pasta place and i think MC Donald's would ruin the culture.
Posted by: Martavis F. | March 24, 2017 at 3:00 PM
They believe the city is discriminating against the company, so they filled a lawsuit for 19.8 million to compensate for the loss of future earnings. YES because, they should be able to put their business anywhere they want if they payed for the building and area and you shouldn't have to travel miles to get food.
Posted by: Kylan.R . | March 24, 2017 at 3:00 PM
No, it shouldn't be allowed because it would ruin future heritage.. Italy is known for its pizza culture more than the products of McDonalds. McDonalds would basically intrude on Italy's society and change their food traditions, such as pizza, spaghetti, and cuisines.
Posted by: DAMETRIA H. | March 24, 2017 at 3:00 PM
Fast food restaurants shouldn't be operated in heritage sites. Fast food shouldn't be operated because the heritage sites will be too pretty for the loud red and yellow color. Not only the color but also it could destroy the heritage cultural. On the other hand, some people may think McDonalds should be there in order to make history.
Posted by: DeUndria H. | March 24, 2017 at 3:00 PM
No they shouldn't because, by reading the article and by them giving the description that they already have enough McDonald's. It will soon over grow the narrow population of food restaurant and increase the effect of increasing weight, do to the large variety of costumers going there. From the article the author wrote " Florence states that its more then nine McDonald's also 24,000 yet others also agree to build a new one. To also add more health problems, and more increase in weight.
Posted by: Jazmine A. | March 24, 2017 at 3:00 PM
Yes, fast food restaurants should be allowed near cultural-heritage sites,because the visitors may get hungry and they want have to travel far to get a bite to eat.
Posted by: Aaliyah.B . | March 24, 2017 at 3:01 PM
Seeing that Florence already has nine McDonalds, their is no way that their prejudice against McDonalds. If this was the reason they would've refused the settlement of the first McDonalds. By building it in a cultural zone, people in the city and surrounding areas could upset people far beyond the region. Florence officials have the job of keeping the people of Florence happy. Not make McDonalds happy by letting them get away with anything they want. McDonalds doesn't care about the people of Florence, but the money that the people of Florence give.
Posted by: Camron.J . | March 24, 2017 at 3:01 PM
Yes, fast-food restaurants distract the historical sites because there will be more people interacting with fast-food restaurants than the different sites. Italy has many historical sites from artist's paintings and also their cuisine, which Italy is known for.
Posted by: Kemaria F. | March 24, 2017 at 3:02 PM
I say no McDonald's shouldn't be located by cultural-heritage sites because they would take the attention off of the historical places. If a fast food restaurant is located by an historical place then people would be more focused on the restaurant . The McDonald's would take its business or guess who comes to visit. A lot of people enjoy eating McDonald's and would probably go to McDonald's instead of the historical place.
Posted by: LaAunzae G. | March 24, 2017 at 3:02 PM
Should fast-foods restaurants be allowed to operate near cultural-heritage sites? No , I don't think that fast food restaurants should be allowed to run in cultural-heritage sites because, for one , it wouldn't look right with just one restaurant near the site , and it would ruin the purpose and the character of the culture.
Posted by: Armoni P. | March 24, 2017 at 3:02 PM
Because Executives at the company are now fighting back by suing the city. 80 percent of the product ingredients locally they believe the city is discriminating against the company, so the filed a lawsuit for $19.8 million. Yes because Tourists might get hungry
Posted by: Darksavage . | March 24, 2017 at 3:02 PM
Yes, because the McDonalds may draw more attention to the historical sites causing them to become even more popular. It would be a great place for the visitors to get something to eat and continue looking around the historical sites.
Posted by: Angel J. | March 24, 2017 at 3:03 PM
Yes, because the cultural site would bring more attention to the fast food restaurant. Also after walking around looking at the culture sites you would be hungry and want a meal a fast food restaurant would be convenient.
Posted by: Robneshia M. | March 24, 2017 at 3:03 PM
I think that there should be a McDonald's there because it has been in this society for a long time it is good also.
Posted by: Jacorian P. | March 24, 2017 at 3:04 PM
i think there should be a McDonalds there, because Mcdonalds is very good.
Posted by: Gary L. | March 24, 2017 at 3:04 PM
The should be a McDonald's because people should be allowed to operate near cultural and if they want something to eat they can just go to McDonald's if they want to.
Posted by: Brenda C. | March 24, 2017 at 3:04 PM
I say no because it could mess up the reputation of a culture. Also it could possible create/start a change in the culture.
Posted by: Aaliceya W. | March 24, 2017 at 3:06 PM
I think that McDonald's should not put their building in front of Architecture because it wont look right for a McDonald's to be placed there. They could put the restaurant somewhere else like an old building to where it is not being used.
Posted by: Kelsey C. | March 24, 2017 at 3:08 PM
No,I do not morally believe this event should occur.The reason for such "ground-breaking" event to occur,is that...wait a minute think about it,if i am a mayor of a city,i will be greatly offended if some random company comes over and try to place a building that's not apart of our heritage.
Posted by: Alexius G. | March 24, 2017 at 3:08 PM
I believe that it is wrong to put something so simple should not block historical art with something so simple that could be put anywhere in the city.Something so modern shouldn't be able to block something so famous
Posted by: Johnny H. | March 24, 2017 at 3:08 PM
No, I think McDonald should not be in front of the cultural heritage sites,because some people might want others to see their art work on site.I Think McDonald should be in the back of the cultural heritage sites.Also People Might do not want McDonald in there culture because of how the people work or how they work with people.
Posted by: Nikiya P. | March 24, 2017 at 3:08 PM
It would be in the way of thing to see if I was doing it I will put it somewhere people can it the McDonald sign "Debate"Architecture.
Posted by: Kaleb R. | March 24, 2017 at 3:09 PM
I agree with city officials that believes that McDonald's should not be built because it would be in the middle of an ancient unique location. The site of McDonald's across from a cathedral wouldn't even look right. It would mess up the site of the viewing.
Posted by: Tenia C. | March 24, 2017 at 3:10 PM
They should because i takes like an hour after you go to church.Then you go be hungry so... Yes they should operate near cultural-heritage sites.
Posted by: D'shawn H. | March 24, 2017 at 3:10 PM
Yes,because you could make a good profit off of Mcdonald.When some one are on their break they could always go there and eat a little of some.It could help their country out with more money profits. If you are just leaving church you could go there and buy you some.
Posted by: Regina P. | March 24, 2017 at 3:12 PM
McDonald should not place it rite there,because it destroys artwork. IT also destroys McDonald for block art and architecture. Restaurants should not be near art that don't match the restaurants. It would ruin the historic authenticity of the site.
Posted by: Ishmael.s . | March 24, 2017 at 3:13 PM
I think they shouldn't put a McDonald's in the center of a ancient city like that it will mess up the architecture.
Posted by: Jaylon B. | March 24, 2017 at 3:13 PM
I think they should put a McDonald's there, but not in front of it. I say this because having it in front of it would make the architecture look bad it would be out of place. It being outside or beside it would make it better because people might wanna grab a bite to eat,or something to drink.
Posted by: Cameron G. | March 24, 2017 at 3:13 PM
I think that McDonald's should not be in a cultural heritage site because it ruins the beauty of the heritage with the dullness of the colors on the 'm' of McDonald.I also think that McDonald wouldn't follow the rules of the city if they did allow them to be in there city.McDonald's just want the money anyways.So no they should not be placed in the center of the city/site.
Posted by: Tyleah J. | March 24, 2017 at 3:13 PM
I think McDonald should not be a fast food restaurant because,many people get sick off of there food.
Posted by: Kaniaja S. | March 24, 2017 at 3:14 PM
I THINK YES AND NO BECAUSE,MAYBE BEFORE AND AFTER VIEWING THE SITE THEY CAN GRAB A BITE TO EAT.ALTHOUGH THE BUILDING IS UP TO DATE AND WILL MAKE THE BEAUTIFUL ART WORK LOOK UNUSUAL. MCDONALD'S IS ONE OF THE MOST FAMOUS RESTAURANTS,SO IF IT CHANGES ITS COLOR BROWN OR EVEN BLACK MAYBE IT CAN BE KIND COMFORTABLE,AND STYLISH TO THE COMMUNITY IT'S IN.
Posted by: TakerriaS . | March 24, 2017 at 3:14 PM
1.) They turn down the proposal because of city regulations that aim to preserve the heritage of this cultural. 2.) McDonald's believe the city is discriminating against the company, so they filed a lawsuit for $19.8 million to compensate for the loss of future earnings. 3.) No because they have fake foods and it can harm people body and cause health problems.
Posted by: Nicholas R. | March 24, 2017 at 3:16 PM
I think no,and the i think yes because u don't want to put a restaurunt with old art,and then yes because they may don't want to go far out to get some food.
Posted by: Kenya.B . | March 24, 2017 at 3:16 PM
I believe that it shouldn't be there because it will take away all the awesome art by artist in the past who have design the building architecture of the texture of but i will not have it in the way of building so i will put it somewhere not in people way.
Posted by: Markavious j. | March 24, 2017 at 3:16 PM
I THINK YES AND NO BECAUSE,MAYBE BEFORE AND AFTER VIEWING THE SITE THEY CAN GRAB A BITE TO EAT.ALTHOUGH THE BUILDING IS UP TO DATE AND WILL MAKE THE BEAUTIFUL ART WORK LOOK UNUSUAL. MCDONALD'S IS ONE OF THE MOST FAMOUS RESTAURANTS,SO IF IT CHANGES ITS COLOR BROWN OR EVEN BLACK MAYBE IT CAN BE KIND COMFORTABLE,AND STYLISH TO THE COMMUNITY IT'S IN.
Posted by: TakerriaS . | March 24, 2017 at 3:16 PM
I think there should not be a McDonald Restaurant, because it would ruin the city's architecturally cultural-heritage. The McDonald Restaurant is too up to date, unlike the other buildings.
Posted by: JAILA G. | March 24, 2017 at 3:16 PM
I say no, because that will make the art and architecture look ugly. If you want to put a McDonald's there you can put it outside the place or have the sign short so when people are walking they can get some food or just want to sit and get a drink. Just don't put it in the middle.
Posted by: Janea S. | March 24, 2017 at 3:16 PM
I think both yes and no. No because it will mess up the beautiful place. But yes because McDonald's said the would change the colors. But i also think it should be near or in front or back of a cultural-heritage site.
Posted by: Tiereney.L . | March 24, 2017 at 3:17 PM
I think that McDonald's should not be in a cultural heritage site because it ruins the beauty of the heritage with the dullness of the colors on the 'm' of McDonald.I also think that McDonald wouldn't follow the rules of the city if they did allow them to be in there city.McDonald's just want the money anyways.So no they should not be placed in the center of the city/site.
Posted by: Tyleah J. | April 3, 2017 at 3:22 PM
In the text it states " Representatives from McDonald’s argue that the proposal included design changes to meet the city’s guidelines. Waiters at the restaurant would have served customers at tables instead of offering food to go. Officials at the American chain also promised to obtain 80 percent of the product ingredients locally. They believe the city is discriminating against the company, so they filed a lawsuit for $19.8 million to compensate for the loss of future earnings" so that means 1.City officials say they rejected McDonald’s restaurant application because of city regulations that aim to preserve the heritage of this cultural center. 2.Representatives from McDonald’s argue that the proposal included design changes to meet the city’s guidelines. Waiters at the restaurant would have served customers at tables instead of offering food to go. Officials at the American chain also promised to obtain 80 percent of ?the product ingredients locally. They believe the city is discriminating against the company, so they filed a lawsuit for $19.8 million to compensate for the loss of future earnings. 3.I believe fast foods restaurants shouldn't be allowed to operate near cultural-heritage sites because the fast food restrooms ruins the historical culture and doesn't make the buildings as artistic.
Posted by: Samyra T. | April 3, 2017 at 3:23 PM

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