Architects designed Denmark’s LEGO House based on the company’s iconic toy bricks.
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The new attraction invites visitors of all ages to engage with the creative bricks in fun and innovative ways.
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Viewers experience large-scale LEGO works in the museum’s Masterpiece Gallery.
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Brick by Brick
LEGO celebrates creativity with a new, uniquely designed building

Paul Cates | for Scholastic Art

What would it be like to wander around inside a structure modeled after LEGO bricks? Visitors to the new LEGO House in Denmark can answer that question. Architects designed the building’s interior and exterior with the familiar toys in mind. At the LEGO house, people have the opportunity to view LEGO sculptures, build their own, explore a LEGO Store and playground, and even enjoy a meal at a LEGO-themed restaurant. The creative space immerses visitors in the expansive LEGO world.

Architecture for All Ages

The LEGO House sits in the Danish town of Billund, the iconic toy’s birthplace. Toy builder Ole Kirk Christiansen created the plastic bricks in 1949, naming his company after a Danish term meaning to ”play well.“ The LEGO House designers were tasked with reimagining Christiansen’s bricks on a much bigger scale. Design firms BIG and COWI used the toy bricks to develop the prototypes for the building.

They designed the structure so that the exterior appears to shift according to an observer’s point of view. From the ground, the building looks like an arrangement of stacked, white blocks. But an aerial view reveals individual roofs painted in various LEGO hues.

Learning With LEGO

The space’s interior continues the design theme. Angular architecture and a vivid color palette evoke elements of LEGO designs, and each room inside the house is dedicated to a different creative experience. These Experience Rooms invite visitors to engage in various activities that encourage educational play. The Red Zone focuses on creativity, the Blue Zone inspires design-problem solving, the Yellow Zone emphasizes emotion, and the Green Zone stimulates social play.

Visitors will discover monumental sculptures—each constructed with tiny LEGO bricks—throughout the LEGO House. The Tree of Creativity, a sculpture composed of 6 million LEGO bricks, is the collection’s centerpiece. In the Brick Builder Zone, where visitors can build at their leisure, a massive LEGO waterfall sculpture cascades down the wall into a huge container full to the brim with LEGO bricks. Meanwhile, a ferocious red-and-yellow dinosaur guards the Masterpiece Gallery, where curators display outstanding works by artists who chose LEGO bricks as their medium.

The recently opened LEGO House is expected to draw 250,000 visitors annually. The designers hope the experience will inspire learning through innovative play for many years to come.